In-App Purchases Quotes

To people who traditionally charge $10,000 for a 3D animating app, we say you should be free-to-play and generate a revenue stream. Think of a 3D modeling package almost like an RPG.

I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'

I think parents need to make sure they have parental controls and not have their credit card linked up to in-app purchases so their kids can just spend whenever they want to. They need to ask permission.

I'm not a big fan of free to play. And this is just me, but when I buy something, I don't like the idea that I start playing for free, but each time I want to do something a little more interesting or progress, I have to pay. I'd rather pay up front.

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.

There's a lot of opportunity for game developers to show value to people, things they want to spend money on. I think offers are just another kind of ads.

Facebook has revolutionized social games, as friends can see your points, achievements and in game events.

The only thing I think that is wrong with modern gaming now is the free-to-play stuff on mobile phones. I think it's very cynical and cold and weird.

There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA.

Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the app store, and now we know that from publishing.

We allow the top developers whose games are being played millions of times to translate that into U.S. dollars.

Apple already had everyone's billing information from iTunes... you could buy things just by typing in your password... That, for the first time, brought very, very easy payment to the modern software world. That, more than anything, is why there is a business for paid apps.