Jennifer Lee Quotes
Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the app store, and now we know that from publishing.
Topics
Consumer Behavior, Consumerism, Anti-Consumerism
Truth, Truthfulness
Truth Is
App Store
Consumer Psychology
Digital Content
Digital Devices
Digital Downloads
Digital Goods
Digital Marketplace
Digital Sales
E-Commerce
In-App Purchases
Microtransactions
Online Shopping
Price Point
Pricing Strategy
Publishing Industry
Itunes
Citations
Lee, Jennifer 8. Panel Discussion. South by Southwest Interactive, 2012.
Related Quotes
Jennifer 8. Lee (Chinese name: 李競; pinyin: Lǐ Jìng; POJ: Lí Kēng) is an American journalist who previously worked for The New York Times. She is also the co-founder and president of the literary studio Plympton, as well as a producer on The Search for General Tso, which premiered at the 2014 Tribeca Film Festival.