Lewis Howes Quotes

The minute you make people laugh, you get them to listen.

The theatrical marketplace is a challenge. What do you have to do to get someone to purchase a movie ticket to your movie? You have to do something that they've never seen before; you've got to enthrall them in a new way.

Using rhetorical questions in speeches is a great way to keep the audience involved. Don't you think those kinds of questions would keep your attention?

I think if you can get people to laugh, you can get people to listen.

Marketing is a contest for people's attention.

In advertising, not to be different is virtual suicide.

The world of marketing has changed. You can lead the change or be a victim of change.

Now is the time to get out there and give people a taste of 'Mondo Cozmo.'

It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?

Communication and communication strategy is not just part of the game - it is the game.

Effective storytelling is the key to getting users to understand and adopt your product as well as imperative to recruiting team members and future investors.

In a world where audiences listen for attitudes rather than arguments or information, speakers must feel the pressure to posture rather than engage.

Once you get people's attention, you have a greater responsibility to tell them something of value.

Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes I don't know. Really, it's smarter to be a thief.

I think a lot before tweeting. I show it like I don't, but I do. Sometimes I don't mean it, sometimes I mean it, and sometimes I like to provoke a reaction from people. I enjoy reactions from them.

You move an organization when they understand where you want them to go.

I think the best promo guys make it sound like it's not a promo.

Doubles is really exciting. I don't like even comparing it to singles. I get asked a lot of times which one I like better. I think they're two completely different games.

We were an entertainment brand, and if we were going to compete in an era of incredible growth in the cable industry, I felt we actually needed to be entertaining.

My entire business model is to go on offense.

You're not going to go to battle with someone you don't know. It doesn't matter what walk of life it is, whether it's business or in war.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

You can have the greatest strategy in the world but what is the point if no one cares?

The most important thing to remember is you must know your audience.

Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.