MERRIE SPAETH

Yale is practicing a most unusual media strategy. I'd call it Just say nothing.

We reinvent ourselves to solve a client's problem. It's more than just tweaking. It's rethinking what your audience wants and needs. Isn't that what great actors constantly do?

What I learned was the quality of continual reinvention.

Peter Sellers constantly reinvented himself.

The minute you make people laugh, you get them to listen.

The minute you make people laugh, you get them to listen.

Yale is practicing a most unusual media strategy. I'd call it Just say nothing.

We reinvent ourselves to solve a client's problem. It's more than just tweaking. It's rethinking what your audience wants and needs. Isn't that what great actors constantly do?

Peter Sellers constantly reinvented himself.

What I learned was the quality of continual reinvention.