Simon Spurr Quotes

I don't do shows. I don't have reviews. I'm not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Everything is designed to help you sell out.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.

The idea of being on television is to wear your T-shirt so people see it and maybe buy it.

People don't understand the logistics of advertising.

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Advertising is a very fundamental need, so I don't think it's going to go away.

The object of advertising is to get people to feel better about the product you're selling.

Under Armour's success depends in part on endorsements from celebrity athletes, many of whom - like Stephen Curry, the basketball star - are African-American.

I've now been in over 100 adverts for Walkers, and we've had a lot of laughs along the way.

Everyone can benefit from seeing smart marketing.

There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.

I'd be at these different clubs passing out my business cards and fliers. Then the club would end, the light would come on and all my business cards would be on the floor.

Promotion is absolutely essential in the movie business.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

Humor has been a major component in our past successes; a good joke and a good product combined can get a lot of people talking.

In the past, I had the marketing know how to get people to talk about my products, but I didn't have the infrastructure or logistics to fulfill the demand properly.

The successful advertising agent is the one who can convince the clients that he knows something they don't.