Richard Edelman Quotes

PR is extremely important, and being able to use it in the right way means everything. You have to market your success.

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

The whole publicity machine is a very weird one. It's kind of a necessary part of what we do here, but this helps me keep grounded.

Never worry about bad press: All that matters is if they spell your name right.

My dad hates doing PR, so I volunteered to do this for him.

My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.

I've never played the PR game.

I think if you go from show to show without doing that big PR blitz it's helpful because people can get pretty sick of your face if you're just out there all the time. And keep a low profile, hold in your stomach and be a good sport.

I understood public relations and always maintained a high profile.

The public relations warriors fought and lost Monte Carlo's Battle of the Magazine Covers.

I don't have a publicist.

Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.

People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.

Relationships are the key element to Press & PR

Corporate communications will become a high-tech art, just as political communication is for Obama.

I never like it when a celebrity goes on Twitter and says, 'This isn't true!' It is what it is; I tend not to do that.

I really hate press.

I don't give interviews on Chanel because it is not useful for the Chanel business.

You can be a dynamic actor, but could never be a star if you never spend time with the media. That's something that I neglected to do.

In public relations, you live with the reality that not every disaster can be made to look like a misunderstood triumph.

Most of the press is sent to my publicist so I do see most of what is written about me.

If the press doesn’t get the proper care and feeding, you don’t get the proper spin on your story.

Facts get shares; opinions get shrugs.

I don't do radio or TV. I do people.