Howard Rheingold Quotes

Great communication depends on two simple skills-context, which attunes a leader to the same frequency as his or her audience, and delivery, which allows a leader to phrase messages in a language the audience can understand.

Communicators need to figure out how well do they engage people, and they should not talk one word longer than people are engaged.

I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.

A workshop is a way of renting an audience, and making sure you're communicating what you think you're communicating. It's so easy as a young writer to think you're been very clear when in fact you haven't.

The last thing you want is for people not to care about what you have to say.

Just because somebody hears something you say, or reads something that you write, doesn't mean you've reached them.

It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

You have to work very hard behind the scenes, to make a message clear enough for a lot of people to understand.

When I was speaking about communicating, I meant that the listener - we have to reach the listener; otherwise, of course, you're writing the piece, as I say, only for the satisfaction of seeing it on the paper for yourself, and then it ends right there.

For me, until I know that the audience really gets what I'm trying to communicate I'm not done.

You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.

Just because something's legible doesn't means it communicates. More importantly, it doesn't mean it communicates the right thing. So, what is the message sent before somebody actually gets into the material? And I think that's sometimes an overlooked area.

You cannot communicate complicated information to large groups of people. As you increase the number of people, you have to decrease the complexity of the information.

I can think of nothing that an audience won't understand. The only problem is to interest them; once they are interested, they understand anything in the world.

All the spending is an amplifier. If your message dos not resonate with enough people, spending on its own doesn’t maker s difference.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

It's never been our intention to sell millions of albums, but if our message touches that many people, then so be it.

Somehow we have to be able to indicate to our audience that we know how frustrating it is when the answers they are hearing are necessarily the answers that the person speaking them believes.

I feel, in storytelling, people are so afraid that you won't get it unless you pound them over the head.

I want people to hear what I have to say, and I want to be able to get a lot of points across.

There's only so much you can say to any group of players before they stop listening.

If you want to convey a message, you must do so in an enjoyable format.

Yes, good presentation is a vehicle for enhancing people and policies. But if the presentation fails, we have to look beyond the wrapping and see what is actually contained in the package, to see the substance of it.

I can't recall a bad review - maybe I'm due one. But the worst thing would be if somebody said I was inaudible. Reach your audience's ears - only then can you reach their hearts.