Dick Morris Quotes
There is literally no such thing as an idea that cannot be expressed well and articulately to today's voters in 30 seconds.
Dick Morris, Campaign Strategist (Democrat and Republican), Machiavelli Updated for the Twenty-First Century, 1999
Sourced by: Eigen's Political and Historical Quotations
It was, but each subsequent Presidential election grew much commercial, more sophisticated, and more expensive.
The ad, created by Tony Schwartz, only ran once, on September 7, 1964. It was so dramatic that News and other media replayed it and discussed it up until the election. LBJ’s opponent Barry Goldwater was a military hawk in the midst of the Cold war where nuclear war was everyone’s greatest fear. The Daisy ad was crystal clear and made overt what many Americans concern was about Goldwater. Johnson won in a landslide. See {586351} for the kinds of views that made Goldwater so vulnerable.
He was a speechwriter for Adlai Stevenson who wrote many of his own speeches but so many are required a modern president and candidate must have speechwriters.
Responding to reporters' criticism of the shallowness of the 1988 presidential campaign:
Haldeman was then an advertising executive nat J. Walter Thompson
While this is generally true, there have been times where one candidate has been so unattractive, corrupt, or unsavory -- or was closely alighted with such an unpopular figure --that the opponent won without a message just concentrating on the negative aspects of the opponent.
Richard Samuel Morris is an American political author and commentator who previously worked as a pollster, political campaign consultant, and general political consultant.
