Debbie Millman Quotes

With 500 channels and the Internet available, you'd think a candidate could get the word out.

There is literally no such thing as an idea that cannot be expressed well and articulately to today's voters in 30 seconds.

During the last 20 years the advent of radio changed all the old rules of political campaigning. Now the successful advent of television, available for the first time this year in a presidential campaign, must again influence the planning of the campaign. Television, with its triple advantages of sight, sound and motion, can make or break a candidate, a party or a platform. In my opinion television must not be considered as supplementary media but as the heart of your program to “win friends and influence people.”

Campaigns are not for educating. They're for linking up with the public mood.

Campaigns are about creating cartoons.

I think film promotion has become really important in today's time. PM Narendra Modi also felt the need to do campaigning. If he doesn't do that, then nobody will give vote to him.

The Obama campaign has adeptly used YouTube and social networks as a relatively thrifty way to do targeted messaging.

The first thing I did was a print ad for Century Plaza. I was five.

There's no disputing that for pols, the Internet is a great way to connect with people and raise some cash and post 'Sopranos' parodies or play your opponent's macaca moments. But in a 'net root' sense, it's pretty useless for getting someone elected.

Some of the reasons John McCain lost in 2008 were his lackluster campaign, his refusal to showcase Obama's extreme liberalism and, thus, his failure to demonstrate why he would make a better president than Obama.

One thing without any question that is true today and that is that the winner of the 28-minute commercial is President Barack Obama.

A campaign is about defining who you are - your vision and your opponent's vision.

I fell in love with commerce and the opportunities that come with compelling visual storytelling.

A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.

I'm not sure a candidate ever feels his message is getting out.

I think I know a lot about campaigns.

The Obama campaign was smarter, quicker on their feet than the Clinton camp.

Corporate communications will become a high-tech art, just as political communication is for Obama.

I did not see my job as Press Secretary as to help the press. My job was to help get Tony Brown and the Labour Party elected.

To win [elections] in this country these days you've got to campaign down to a 13-year-old's level of mental development.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Social media has become a primary factor in political campaigns.

Today, campaigning isn't an 'interruption' but a permanent condition. Indeed, if you are a successful campaigner, it's expected you'll be a successful president.

Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick.

We understand that we're going to be outspent. But we still think we can win decisively because there's some things money can't buy. Among these are votes.