Robert McChesney Quotes

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.

Radio has always been a niche business. Cable television has always been a niche business. Magazines have always been a niche business.

I would imagine that if you had a media brand that is solely focused on publishing 5,000-word stories with beautiful proprietary photographs and highly-produced videos, it would be a tough thing to make that economically sustainable.

Newspaper readership is declining like crazy. In fact, there's a good chance that nobody is reading my column.

The American advertiser has made the superior American magazine of today possible.

It's nice that HBO is in business with the audience and not with the advertisers. There's a difference.

Newspapers with declining circulations can complain all they want about their readers and even say they have no taste. But you will still go out of business over time. A newspaper is not a public trust - it has a business model that either works or it doesn't.

It's a fact that more people watch television and get their information that way than read books. I find new technology and new ways of communication very exciting and would like to do more in this field.

In my opinion FOX is known for being a network that just advertises, and that's pretty much how they get their viewers.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

The challenges are different to different kinds of magazines. News magazines, magazines that have high frequency and news, are going to be challenged, heavily challenged, not just by the Internet but by the whole 24-hour news cycle which has just been getting enhanced.

Television is not a gimmick, and if you think it is, you’ll lose again.

Market size, particularly when you're dealing with major media markets, has an impact in terms of gathering attention.

Yes, people will pay for the Fox News Channel, despite the fact that the general feeling, one created by the Internet, is that everything should be free.

Surely, AP or the coaches are all aware everybody has agendas. Anybody who's on TV has one. You know, that's viewership and ratings and those kinds of things.

Pay-per-views and television are so fast-paced. It's very hectic.

PMC's constellation of multi-platform entertainment brands continues to be a leader in entertainment news.

The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete with watching TV. We compete with social networks.

Film used to have to be niche and find its audience in a little art house cinema, and TV had to work for everybody. And now it's kind of flipped where there's so many platforms that TV can be incredibly niche.

The whole industry is changing because so many people watch things on DVR, and they watch things on other platforms, and I think everybody is kind of scratching their heads about how this is going to play out.

TV's job is to make you lean in, and a film's job is to make you lean back.

I wouldn't be comfy going toe to toe launching a new scripted show against broadcast.

TV is a level playing field, and you're competing for eyeballs.

People who watch 'Fox News,' you may say, and this is anecdotal, but they are passionate about it. In the most unlikely places, like down in Soho where I used to live, people would come up to me and thank me for it. People I didn't know from a bar of soap. People appreciate that at least they're being heard. It is much more watchable.