Chris DeWolfe Quotes

We're not going to pierce everything that we have and paint our faces trying to get a different market. We'll grow with our audience. We're just going to keep doing what we do.

When I have to promote things now, sometimes I realize that I had a movie in mind, but in the end, it's a vision of somebody else, so I have to promote their idea.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

The biggest potential of Facebook is that people can build networks. For business persons, it means that they can build their list of leads, which they can look upon as prospects for furthering their business.

Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.

Build a lifestyle around your brand, and the audience will follow.

I use trolling tactics to build my brand.

I always knew that content was the best way to sell things, but my thing was, why sell other people's stuff if I have a point of view?

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.

I don't like the word "brand." When I see people creating a brand, it feels disingenuous.

I get so sick of people asking: "What's your demographic?" Or: "Oh we've got to aim this at..." No, you have to aim it at you. You do the thing you would love... make the thing you would love and be proud of. There's enough people in the world that, if you do that and do it well as a single vision, they'll go: "That's my favourite thing ever!"

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

Social media is not an end in itself. It's just another tool to reach people.

THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

Don't tell people how good you make the goods; tell the how good your goods make them.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

You want to make a difference in your world? Live a holy life: Be faithful to your spouse. Be the one at the office who refuses to cheat. Be the neighbor who acts neighbors. Be the employee who does the work and doesn't complain. Pay your bills. Do your part and enjoy life. Don't speak one message and live another. People are watching the way we act more than they are listening to what we say.

People are expecting me to be a certain way all the time. It's not like if I come in here with a totally different personality and right before the camera starts they see this new character. It confuses everything. Life has a consensus reality to it and if you use that to your advantage it makes it much easier.

It's a real message. Snapchat has put an antenna [on me] and the whole world has got to see me. You either like it or you don't. I've been blessed with people that like it. Again, I'm just being me. The key is to always be you. That's the key.

Example is more forcible than precept. People look at my six days in the week to see what I mean on the seventh.

When I first went on [Facebook], I found there were five or six Creed Bratton sites. It was all over the place. I had to compete with other people saying they were me. It was nuts, so this is nice that people know that if they're gonna send something to me, I'm gonna be with my weird little mind looking at what they have to say. And what they're seeing is actually me.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

I'm not in the business to promote myself. I'll happily promote the show that I worked so hard on - that's fine. But I feel like there's a shamelessness about promoting yourself now that I'm really uncomfortable with. People will say, "Look at me being so peaceful on this hike," but you're absolutely not being peaceful, you're focused on looking good because you're getting your picture taken.