Steve Jobs Quotes

Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.

So we do software for watches, for phones, for TV sets, for cars. And some of these take a long time to catch on.

The process of software development doesn't feel any better than it did a generation ago.

Well, clearly Apple is a role model of the American innovation whereby it produced all these products - iPod, iPhone, iPad - that are really now dominating all the technology arena in the world.

People who are more than casually interested in computers should have at least some idea of what the underlying hardware is like. Otherwise the programs they write will be pretty weird.

If we're trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can't write every line of code. I can't write any lines of code.

It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

I like writing code. I like building product. I like making things that people like.

If you know how to make software, then you can create big things.

We feel confident that, were Apple and Adobe to work together as we are with a number of other partners, we could provide a terrific experience with Flash on the iPhone, iPad, and iPod Touch.

You could summarize everything I did at Apple was making tools to empower creative people. 'QuickDraw' empowered all these other programmers to now be able to sling stuff on the screen. The 'Window Manager,' 'Event Manager,' and 'Menu Manager.' Those are things that I worked on that were empowering other people.

Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new ways.

Building technical systems involves a lot of hard work and specialized knowledge: languages and protocols, coding and debugging, testing and refactoring.

To write a kernel without a data structure and have it be as consistent and graceful as UNIX would have been a much, much harder challenge.

I don't really think anything Microsoft does puts pressure on Apple.

It gives you great pleasure to know that millions of developers, day to day, make their living using the software that you created.

And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.

I feel lucky because earlier in my career, I found what I liked to do; it's build software that you see your friends using on the street, and they like it.

Software development is technical activity conducted by human beings.

In our firm's earliest days, our understanding of the power of great software engineering and quantitative analytics helped Citadel stand out.

Like any well designed software product, Windows is designed, developed and tested as an integrated whole.

From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.

I moved to San Francisco to work at Apple's Cupertino office in the summer of 2006, then stayed on remotely in a part-time job back in Austin. It was an internship with iTunes. I helped them launch new features as well as new marketing programs. I also helped program the iTunes Store every week, working on which artists and albums got featured.

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.