Phil Schiller Quotes

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.

The only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just superior clients to open Internet services.

Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple.

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.

It's important not only to have the right timing of when the hardware is going to be released but also when we are going to be able to introduce quality software.

We are really trying to move from being just a technology provider to being a partner with our customers.

What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.

The Xbox is how the computer will be built in the next 20 years. More semiconductor capacity will go to the user experience.

The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've brought our franchises into eSports and moved to digital delivery, it's become even more complex and exciting - which, in turn, has allowed us attract even more top talent.

If you don't integrate the technology in a way that's actually fun, the kids don't stay with the play pattern.

Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in a unique position, it's given us a unique advantage.

I look at technology as a way for us to engage with and help our customers. If we don't do it, someone else is going to.

I want to listen to my Apple Music on my iPhone. I also want to listen to it on my iPad. I want to play it on my Apple TV; I want to be connected everywhere I go. It fits into the puzzle of everything that is Apple, and, therefore, it should not be seen as some sort of separate entity that is trying to find its way.

Our strategy with DSiWare is the same as with WiiWare in that we want to provide new experiences every week.

Panna is focused on the intersection of premium video content and digital product to deliver great experiences. Given those are areas of focus for FYI, we are extremely excited to partner with Panna.

On open platforms like PC, Mac, and Android, Epic's goal is to bring its games directly to customers.

Often your 'fixes' are actually removing capabilities that you had, because they were 'too confusing to the user'. GNOME seems to be developed by interface Nazis, where consistently the excuse for not doing something is not 'it's too complicated to do', but 'it would confuse users'.

One of the things I've been working on for the past few months is a radical simplification of the interface.

Always think about how a piece of code should be used: good interfaces are the essence of good code. You can hide all kinds of clever and dirty code behind a good interface if you really need such code.

Just remember: you're not a 'dummy,' no matter what those computer books claim. The real dummies are the people who-though technically expert-couldn't design hardware and software that's usable by normal consumers if their lives depended upon it.

Software sucks because users demand it to.

So we do software for watches, for phones, for TV sets, for cars. And some of these take a long time to catch on.

There are only two industries that refer to their customers as 'users'.

I keep vaguely wondering what Macs are like, but the ones I've seen spend too much time being friendly.