Andy Dunn Quotes
The digitally native vertical brand (DNVB) is born on the Internet. It is aimed squarely at millennials and digital natives. It doesn't have to adapt to the future; it is the future. It doesn't need to get younger customers. It starts with younger customers.
Citations
Dunn, Andy. "The Book of DNVB." Medium, 9 May 2016.
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Andy Dunn is an American entrepreneur and the co-founder of Bonobos Inc. Dunn served as CEO for eleven years after co-founding the Bonobos brand in 2007. In June 2017, Walmart announced it was purchasing the Bonobos brand for $310 million in cash. Dunn joined Walmart after the purchase to lead the company's collection of direct-to-consumer brands.