Howard Schultz Quotes
Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
Topics
Social Media
Years
Business
Media, Journalism & The Press
Brand Engagement
Brand Management
Business Agility
Digital Disruption
Digital Expertise
Digital Innovation
Digital Strategy
Digital Transformation
Market Change
Online Presence
Social Media Influence
Social Media Marketing
Company Evolution
Brand Leadership
Brand Adaptation
Citations
Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life without Losing Its Soul. Rodale, 2011, p. 159.
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Howard D. Schultz is an American businessman. He served as the chairman and chief executive officer (CEO) of the Starbucks Coffee Company from 1986 to 2000, and then again from 2008 to 2017. Schultz also owned the Seattle SuperSonics basketball team from 2001 to 2006.