Brand Adaptation Quotes

I think every brand in the world has gone through ups and downs.

When I'm doing a store in a country, I always like to consider the concept of the country and the city.

Brands need to reinvent themselves from time to time to stay relevant.

People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.

When CNN launched in the early 1980s, everybody said: A 24-hour news network won't work. They launched, they did ok, CNN went almost bankrupt because of the risks they had taken, they got bailed out, and 25 years later CNN is a huge global brand. I think the same is going to happen in digital. If you look at the younger generation, there is a huge consumption of digital media and almost no consumption of print or traditional television. Eventually money will follow that. It is just a question of which companies win, how long it takes to get there and what kind of model you need to apply.

I always wondered what the longevity of the name Lil Xan would be. I always contemplated whether I'd have to change it, but I learned you don't have to if the formula is working.

I believed deeply that digital was an empowering opportunity for Playboy, not a threat.

I tried to put direct to consumer through a wholesales channel - the industry was just not ready to adapt and change. The other issue I had was with Jimmy Choo.

Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.

In response to the making of DSMNY, a change in the Chelsea store became necessary. My flagship stores always have to lead the way.

I spent some time at a university for traditional Chinese medicine. There's a resurgence of people eating according to traditional Chinese medicine. So our challenge is, How do you marry traditional Chinese medicine with PepsiCo's products?

Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three weeks ago.

Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.

Part of the reason Loewe has diversified into so many other categories is because what we can't do any more is simply say, 'Here's more stuff you can buy.'