Simon Mainwaring Quotes
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
Topics
Experience
Social Media
Best
Best Way
Life Experience
Brand Interaction
Community Expression
Customization
Digital Community
Digital Experiences
Digital Identity
Online Expression
Online Presence
Social Media Engagement
Social Media Strategies
User Control
User Experience
User-generated Content
Brand Adaptation
Citations
Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.
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Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.
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