Brit Morin Quotes

I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

I believe consistency and orthogonality are tools of design, not the primary goal in design.

People like consistency. Whether it's a store or a restaurant, they want to come in and see what you are famous for.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

What I'm concerned about is making sure that every single time somebody who grew up with us goes off to a different platform or a different device, we're going to be there with a Univision-branded product of some kind.

Well, that's the secret of commerciality, a simple style and you stick with it.

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

In terms of CBS, I think that the consistency for them, it feels like they have a really clear sense of who they are and what they want, and they're able to keep delivering very consistently on their brand, which is really terrific, and I think NBC has taken some really smart and interesting routes in the things that they've done.

Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.

A coherent typeface is an essential part of a coherent branding strategy.

Our brands - Nike, Converse, Jordan Brand and Hurley - are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their trust - by serving them completely and adding real value to their lives through products and experiences.

The minute you can be predicted, as a brand, you've got a problem.

For effective communication, use brevity. Jesus said, 'Follow me.' Now that's brief! He could be brief because of all that he was that he didn't have to say.

Present to inform, not to impress. If you inform, you will impress.

Grasp the subject, the words will follow.

We shall never understand one another until we reduce the language to seven words.

In Tokyo, London or Los Angeles people go into McDonald's and the restaurants are identical and people are comfortable. It's unthreatening.

The problem is not software 'friendliness'. It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'.

It's important to keep up the idea of the brand, even beyond sales.

Everything that can be said, can be said clearly.

We don't want to be something for everybody, we want to be everything for some people.

One day I will find the right words, and they will be simple.

If You can't tell it to me in one sentence, they can't put it in TV Guide.