Arthur M. Schlesinger Jr. Quotes
The 1934 Republican response to the Upton Sinclair campaign for California Governor marked a stunning advance in the art of public relations, in which advertising men now believed they could sell or destroy political candidates as they sold one brand of soap and defamed its competitor. In another twenty years, these techniques would spread East, achieve a new refinement, and begin to dominate the politics of the nation.
Sinclair was a writer who had written about some of the worst scandals in American politics, leaned toward socialized democracy, and decided to run as a reform candidate in California where he lived. He won the Democratic primary easily even though he had no money, political experience, or backing. He terrified the Republicans who ran one of the dirtiest campaigns in American History to defeat him spending more money than in any election up to then including the Presidential elections. (for more details see {619613}) Sinclair lost, but it was close.
Arthur M. Schlesinger, Jr., 1917-2007, Historian & Presidential Advisor (Democrat), Historical Analysis of the 1934 California Gubernatorial Election
Sourced by: Eigen's Political and Historical Quotations
Sinclair was a writer who had written about some of the worst scandals in American politics, leaned toward socialized democracy, and decided to run as a reform candidate in California where he lived. He won the Democratic primary easily even though he had no money, political experience, or backing. He terrified the Republicans who ran one of the dirtiest campaigns in American History to defeat him spending more money than in any election up to then including the Presidential elections. Rogers, who did not usually support individual politicians, made fun of them all, but he thought that Sinclair would be a good political leader. Sinclair lost, but it was close.
This is a fascinating quotation because it illustrates how political attitudes have changed since then. Stevenson meant this to be an insult to and even a charge against the men who ran the Eisenhower administration and campaign but not the President personally. And that was the way that it was taken. Republicans were insulted and thought this was a scurrilous charge by a candidate who was down in the polls but wanted to throw “red meat” to his base. However, when we read the statement today, it doesn’t seem at all like an insult. As a matter of fact, there are few politicians today, of either party, who would not agree with the views that Stevenson accuses the Republican strategists of having. Arguably, the Democrats were historically very slow to arrive at he place the Republicans had achieved. But in 1956 it was almost unethical to use shows and advertising techniques to manipulate public opinion. Politicians had been doing it since the beginning of our Republic but it used to be something a little dirty—something to which no one wanted to public admit believing. Today, politicians of both parties are often criticized by their base and the pundits for not believing sufficiently in the importance of image manipulation and advertising. Today, virtually no politicians have any moral scruples about using the techniques, doing so overtly and being proud of their staffs for being good at it.
Ailes was the inventor of the "Video News Release", a deceptive practice which was so successful that politicians of all political stripes started using it. Then government agencies started promoting their programs using it. But soon private corporations adopted Ailes technique and made the Video News Release a mainstream advertising and public relations technique and by 1990, it had lost all ethical taints and was used throughout the world with very little of the old moral and ethical compunctions or stigma.
The ad, created by Tony Schwartz, only ran once, on September 7, 1964. It was so dramatic that News and other media replayed it and discussed it up until the election. LBJ’s opponent Barry Goldwater was a military hawk in the midst of the Cold war where nuclear war was everyone’s greatest fear. The Daisy ad was crystal clear and made overt what many Americans concern was about Goldwater. Johnson won in a landslide. See {586351} for the kinds of views that made Goldwater so vulnerable.
- Born: October 15, 1917
- Died: February 28, 2007
- Nationality: American
- Profession: Historian, Writer
Arthur Meier Schlesinger Jr. was an American historian, social critic, and public intellectual. The son of the influential historian Arthur M. Schlesinger Sr. and a specialist in American history, much of Schlesinger's work explored the history of 20th-century American liberalism. In particular, his work focused on leaders such as Harry S. Truman, Franklin D. Roosevelt, John F. Kennedy, and Robert F. Kennedy. In the 1952 and 1956 presidential campaigns, he was a primary speechwriter and adviser to the Democratic presidential nominee, Adlai Stevenson II. Schlesinger served as special assistant and "court historian" to President Kennedy from 1961 to 1963. He wrote a detailed account of the Kennedy administration, from the 1960 presidential campaign to the president's state funeral, titled A Thousand Days: John F. Kennedy in the White House, which won the 1966 Pulitzer Prize for Biography or Autobiography.
