Political Marketing Quotes

I think if Hillary Clinton had come on 'Fox & Friends,' she would have gotten so many more votes, especially if she had done it over and over and over.

I'm not the inventor of negative campaigning, but I'm an ardent practitioner.

It doesn't matter what I say as long as I sound different from other politicians.

In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.

Ronald Reagan's legacy is deeply misunderstood because there are political actors in America who, for several reasons, have privately held agendas that they want to sell to the American public in the most appealing way possible. They often find the best way to do that is to package their product with the Reagan brand.

It’s the [political] consultants’ job to take who the person is—their fixed characteristics—and leverage it.

You sell your candidates and your programs the way a business sells its products.

I think film promotion has become really important in today's time. PM Narendra Modi also felt the need to do campaigning. If he doesn't do that, then nobody will give vote to him.

In a campaign, impressions can be much more important than facts and debate.

Eisenhower was willing to experiment with television to promote his candidacy, his Democratic opponent Adlai Stevenson was less inclined to do so. Fearful that the election might become a simple decision between “Ivory soap vs. Palmolive,” Stevenson shunned short, televised commercials and opted instead to talk sense to the American people with more substantive speeches.

I'm a marketeer, and I thought the message discipline in the Leave campaign was extraordinary.

Campaigns are not for educating. They're for linking up with the public mood.

They sell us the President the same way they sell us our clothes and cars.

Madison Avenue’s advertising men are going to run much of the show and ‘sell’ the candidates with the same compelling advertising techniques that they use to sell carloads of toothpaste, cigarettes and soap.

This is pop music. You've got a candidate for president of the United States using it, that's hitting the biggest audience you're ever going to hit in your entire friggin' life. And you don't want that? Bullshit. That's what you want. It's not even for success or fortune, it's because that's the power of the song.

I don't think you can understand Trump's relationship to his voters and how he gets away with what he gets away with, without understanding the pact between a lifestyle brand and its consumer base and how that really transformed the global economy in the 1990s.

The 1934 Republican response to the Upton Sinclair campaign for California Governor marked a stunning advance in the art of public relations, in which advertising men now believed they could sell or destroy political candidates as they sold one brand of soap and defamed its competitor. In another twenty years, these techniques would spread East, achieve a new refinement, and begin to dominate the politics of the nation.

Big night of television tonight for Barack Obama. Earlier tonight, Barack Obama aired a half-hour infomercial to attract more voters. Yeah. Yeah, and apparently, if you watched the entire infomercial, Barack threw in a free set of Ginsu knives for you.

I've been a radical for a long time. I guess it's too bad. I'd be more marketable as a right-wing redneck.

Since the rise of television in the 1950s, the media have become the central forum for American politicking, and increasingly today that role is being played by the blogosphere. With the blogger and the viewer replacing the pamphleteer and the parader, politicians focus on marketing themselves and their causes to passive consumers rather than mobilizing passionate soldiers. The new language of politics sounds like this: Spin doctors stage photo ops as pollsters survey voter preferences, spawning celebrity candidates.

It's all about media culture and people on television, and that feeling comfortable, friendly, or warm toward a candidate [in the elections] is a reason people would emotionally attach themselves to that candidate. I get the mechanics of it, I just hate that it's true.

[Ronald Reagan] turned the White House into a soft focus TV studio.

The Democrats are very bad at selling their own product. The Republicans are geniuses at it. And I've said it before, a bad product well apologized for is superior in this country to a good product.

… the most famous ad produced in the history of political television

A lot of politicians, not surprisingly, hire consultants to help them with their nonverbals, presence, generally how they come across.