J. B. Pritzker Quotes

The Tories, every election, must have a bogy man. If you haven't got a programme, a bogy man will do.

I think sometimes negative campaigning, like so much, is in the eye of the beholder, and I don't think we'll ever get rid of it.

I understand why the Tories will be gunning for Alastair Campbell because they fear his campaigning skills.

Despite all the public hand-wringing about negative advertising, political veterans will tell you that it persists because, more often than not, it works. But tearing down the other guy has another attraction: It can be a substitute for building much of a case for what the mudslinger will do once in office.

Our adversaries - our Democratic adversaries - like to be able to portray the Republican Party as a bunch of wingnuts - narrow based, always have some agenda that's not attractive to the public... That's easier for them, and more fun, than dealing with their own problems. And I think their problems are significant.

The 1934 Republican response to the Upton Sinclair campaign for California Governor marked a stunning advance in the art of public relations, in which advertising men now believed they could sell or destroy political candidates as they sold one brand of soap and defamed its competitor. In another twenty years, these techniques would spread East, achieve a new refinement, and begin to dominate the politics of the nation.

The infamous political ads like Carly Fiorina's 'Demon Sheep' and Christine O'Donnell's 'I Am Not a Witch' are so confusing, it's almost like they were paid for by Democrats.

When George Bush used the Willie Horton ad, he knew what he was doing.

Well, you know, in any political campaign, you're gonna have people on one side that are gonna slip a reporter something because they think it'll hurt the guy on the other side.

Democrats were simply hoping to win some political points by getting their outlandish rhetoric published in the newspapers and heard on the talk shows.

The style of politics that Damian McBride represents has been discredited, and Labour has moved on.

And I think for some - not all - but for some Democrats, the issue of immigration is better politically if they just leave it the way it is now because they can use it against Republicans.

The Democrats have concocted this whole phony 'war on women' narrative simply to mask their dreadful record on the economy and jobs.

There's a reason people run negative ads... it's because they work.

I'm not the inventor of negative campaigning, but I'm an ardent practitioner.

We’re going to sell Jack like soap flakes. There are no accidents in politics.

We’re not going to let our campaign be dictated by fact-checkers.

Nobody understood how to use television for his own purposes better than Nixon, despite his poor showing against John F. Kennedy in the televised presidential debate.

One of the favorite tricks of the Democrats is to try to get the Republicans to pass over their strongest candidate and nominate instead a candidate who will be easy to beat.

No matter the candidate, every detail in a campaign is carefully and strategically framed for our consumption. The devil is in them.

The Republican Party does not want to defeat Democrats.

Most pundits regard an election year session as an opportunity for the two parties to frame issues and garner political advantage in advance of the approaching election.

Only in Washington would the Republican operatives get the entire press corps ginned up over the notion that I'm going to be home campaigning instead of going to a bunch of worthless parties at a convention that's only being held to do something we all know is going to happen anyway.

I suppose politicians have always wanted to get re-elected, but there's a kind of a feeling now that if you just discredit your opposition, it makes it easier for you to win. I don't think that's necessarily true.

Washington is politics! Somehow if people have political objectives, then those objectives are automatically disqualified? If that's the case, the Democrats have no business being legitimized about anything because everything they do is political.