Luvvie Ajayi Quotes

As long as you're ahead of a trend, I think you're going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, 'Oh, I'm going to Instagram my life.'

The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.

I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

We definitely have our finger on the pulse. You have to keep up. We decide what to watch by what's funny.

There is a renaissance of really great genre entertainment happening. But it's become incredibly audience-specific.

One thing I think is great is that if you use social media really well - in a natural, personal way - you can kind of see what's missing. You can see when you're bored of something or of someone.

For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things - and as marketing and brand advocates, we should be able to to take products and services and match them to what's happening in pop culture.

For blogs today, it's really about content creation and partnering with a brand. You can get the news in so many forms and so many places. A tweet now is enough to tell you about a story. People don't have to click to go to your site.

Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.

Brands started approaching me once I had 800,000 YouTube subscribers. Some girls were getting offers with only 300,000.

I don't even know what is popular.

I owned a few ladies' apparel brands, and one of my business partners is a very popular blogger in the U.S.

If you have a food blog and want to connect with a bigger audience, Nom is for you.

I should watch network television, or daytime television, because I'm not sure who all these people are who keep getting referred to in blogs and newspapers. I better get myself culturally attuned.

Turning the blog into a book was extremely difficult, a tremendous amount of sustained, hard work. Blogging is easy; writing a book is difficult.

I don't think that people are necessarily going to films simply because they were adapted from comics, though I could be wrong. Comics aren't really misunderstood either, they've just been mostly silly for the past century, and those genre-centered stories have found their way into the movie theaters over the past couple of decades because a generation who grew up reading them has, well, grown up.

Pop art is for everyone.

I'd rather work on my radio show, which no one hears but I put about eight hours of programming and writing into it for those 30 people who do tune in.

Don't know if it's good or bad that a Google search on “Big Bang Theory” lists the sitcom before the origin of the Universe

Not only are bloggers suckers for the remarkable, so are the people who read blogs.

Someone like Jay-Z does have a timeless quality, but it's much different than ours. You can look back at something like "At the Hop" by Danny and the Juniors or the music that was on American Bandstand in the 1950s-'60s.

Everything that is popular, it has been said, deserves the attention of philosophers: and this is for the obvious reason, that although it may not be of any worth in itself, yet it characterizes the people.

Popular culture as a whole is popular, but in today's fragmented market it's a jostle of competing unpopular popular cultures. As the critic Stanley Crouch likes to say, if you make a movie and 10 million people go see it, you'll gross $100 million - and 96 per cent of the population won't have to be involved. That alone should caution anyone about reading too much into individual examples of popular culture.

Sometimes things just aren't of their time, and they take a minute to catch on, or they find an audience later. Sometimes bizarre little films are the ones that everyone remembers later. With most big major blockbusters, people will have already forgotten about it two weeks after it came out.