Peter Guber Quotes

I believe in anything that will engage the audience and make the story more effective.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.

The thing I always guard against when I'm talking to people I'm working with about a script is that there's a thing I don't like and it's called "talk story." It's when you're talking about the story; the characters are tasked with talking about the story instead of allowing the audience to experience the story.

I'm excited about becoming a transmedia storyteller. The idea that we can tell the 'Agent Mom' story online with MTV Comics and build a fan base that we can take over to Paramount to discuss turning that story it into a movie is just awesome.

In drama, I think, the audience is a willing participant. It's suspending a certain kind of disbelief to try to get something out of a story.

It's the beauty of WWE. We use all our platforms to cross-promote each other and vice versa.

You have to get the audience invested even if you're doing something that they think is dumb, it's kind of what these movies are all about.

Beyond a certain point, the music isn't mine anymore. It's yours.

Collaboration to me is... my favorite collaboration in the theatre is the collaboration between the actors and the audience because it's just that thing that happens when the only thing left that is left on the human scale is that human beings come to look at other human beings act out stories.

The most amazing thing for me is that every single person who sees a movie, not necessarily one of my movies, brings a whole set of unique experiences. Now, through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, and to be afraid at the same time.

Sometimes female characters start out as the wife or girlfriend, but then I realize, 'No, she's the book,' and she becomes a main character. I surrender the book to her.

I think it's more interesting to throw people into a story and let them catch up instead of explaining and feeling like you have to slow down for them. I think audiences, for the most part, they don't want to be ahead of you.

Acted drama requires surrender of one's self, sympathetic absorption in the play as it develops.

We couldn't own Sci Fi; it's a genre. But we can own Syfy.

There's this amplification that happens anytime you tell a story. You let it go out into the world. It's the most beautiful thing. All I can do is look at it in wonder and amazement.

Film has become a very passive experience, but with theatre, there is a contract made with the audience, where they participate. That's why my parents' puppet theatre was such a special place - people used their imaginations. It's a muscle that needs using.

I wanted the audience to write stories and then read them out if they wanted to. It's always the best part of the show because people are so imaginative.

It's my job to take the fans sitting at home on their couch and put them in my shoes.

I'm obsessed with audiences and obsessed with the journey that an audience goes on.

I never want to tell a story where I'm lecturing to the audience.

I would love to be on a really good show and share all the stuff that goes into creating a big TV show and get my audience into it. I think that makes it personal and makes the audience feel like they're a part of it.

At the end of the day, whether it's on film or on stage or for a crowd of however many at Kenwood House, my job is to make sure people have a good time and come away with a feeling and a story.

The thing I love about theater is the fact that everyone's complicit. We're either there as a storyteller, or we're there as a listener, and it's basically a campfire situation.

I suppose the key for me is about opening up experiences and untold stories to audiences.