Max Lucado Quotes

The greatest story commandment is: Make me care.

I tell stories. Because I believe you can do things that joke tellers can't do, and that is, bring your audience along.

Stories have a special way of putting us inside the people, inside the boots of the soldiers. You're absorbed in a way a documentary or nonfiction can't do for you.

People's imaginations are sort of there for the taking, I guess. If you tell the story right, you're going to hook them.

Whatever films I make, the mandate is that it should touch the audiences and engage them from the first scene.

Personal stories are the emotional glue that connects your audience to your message.

My personal feeling is that audiences are crying out for stories they can invest in and feel. I see a lot of big movies that leave me feeling rather numb.

Whoever tells the best story shapes the culture.

'Thou shalt not' might reach the head, but it takes 'Once upon a time' to reach the heart.

A story has to have muscle as well as meaning, and the meaning has to be in the muscle.

You're trying to bring a character to an audience, and tell stories. That's what we're all trying do.

I think a story is an attention grabber. I think it's a truth conveyor. Those are two great features of a good story.

Never underestimate the power of a good story.

People love stories and the more you can give information and knowledge and even wisdom through a story, the more likely you are to be heard.

People don't care how you feel. You need to paint pictures, you need to tell stories. That's what people want. They want to be entertained. Then all of the other stuff kind of filters across as part of the whole thing.

One of my favorite things in watching an actor is feeling, The story is safe in your hands. I can lean back and trust you with this.

Everyone's always interested in a dark theme, especially when there's humor connected to it. It seems like that helps, if that's an integral and organic part of the whole story.

It's very difficult to have a successful series that can continue to capture and captivate an audience and keep people interested. Because the story, you've got to be able to continue to tell this story.

So she listened hard. And she began to evolve, because stories work their magic that way. They build conviction and erode conviction in equal measure.

The first obligation of the writer is to be interesting. To be interesting; not to change the world.

It's also a lot easier to convince people to read an entertaining story than any other type of book!

How well you tell your story determines how well your customers tell your story.

Like most writers, I sit in a room and scribble a story and you don't have a connection with the people who take your story, whether it be to the stage or to the screen.

There is no sale without the story; no knockout without the setup.

Some directors can tell stories and it becomes very intimate and small, and it's almost like a secret. Some directors have the gift of finding a way to show it and tell the story, in a way that brings in the audience.