Amy Heckerling Quotes

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

Having a thirteen-year-old in the family is like having a general-admission ticket to the movies, radio and TV. You get to understand that the glittering new arts of our civilization are directed to the teen-agers, and by their suffrage they stand or fall.

I absolutely love '30 Rock' and 'The Office,' but I don't know how many 13-year-olds are watching that stuff.

When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.'

I found out a lot of stuff through MTV, and I didn't even have cable, I just saw it at friends' houses. But my culture in junior high was totally influenced by it.

The market groups and demographics said, 'Teenage guys don't read magazines.'

Rock and rollers can get you the youth buzz, and younger people are fanatical readers.

Today's population of adolescents and young adults is the largest in our nation's history.

MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

Everyone wants something that'll appeal to, like, 13-year-olds to 18-year-olds. Especially working in television and trying to pitch shows, they're like, 'We definitely want something that a 14-year-old will be, like, super-psyched about.' And I'm like, 'I don't know if my reality is appealing to a 14-year-old.'

When I decided to do 'Mary + Jane,' one of the things that I was most excited about was the demographic that we would predominantly be reaching out to, which is 12- to 25-year-old women.

Teen fandom is so potent. Any choice they make in pop culture forces the rest of the world to take notice.

Labels want to capture a certain market of kids and blah blah blah, and it's true, I just never think about that stuff. It's all part of a chain that's moving along, but this phase of music has to switch.

Your target market and their demographics realistically need to be in alignment with your own beliefs and morals, or you may have trouble reaching out to them - or keep them once others have entered the market.

In terms of target audience, who cares what a middle-aged guy like me wants; most mainstream are not catering to me at all.

For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things - and as marketing and brand advocates, we should be able to to take products and services and match them to what's happening in pop culture.

Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.

Each generation wants their own form of entertainment and their own form of storytelling.

I'm not sure I could ever write for adults. That's not to throw shade or anything, but I feel like teenagers are much more open-minded and willing to listen sometimes.

The generation who will watch 'Not Safe For Work', my generation, don't care who plays a part.

I'm obsessed with reality TV anyway - I use my knowledge of that stuff to make jokes on Twitter and Facebook to get more people to sign up to be fans.

Advertisers rip out one another's conscience to control the spending impulses of males ages 18 to 34, who now have the cyber world at their fingertips. They want more.

I was only listening to rock music, burning joss sticks in my bedroom, wanting only to be a disc jockey, and watching six hours of television a night - the worst kind of teenage alienation.

My fan base is really, really young. They're the youngest demographic that you can track on YouTube: 13- to 17-year-old females. But the fan mail that I get in my P.O. box, they're all from moms and from kids who are two years old, three years old, four years old.