Charles Duhigg Quotes

The '50s in general are written off as a boring decade following the turmoil of the Second World War and its immediate aftermath - the postwar Labour government, the cold war, the arrival of the New Look in fashion, etc. But I remember it as a very exciting time - a pioneering, rule-breaking time, especially for the young.

Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.

In my parents' generation, rebellion was pop culture. It's not anymore.

Everyone knows how hard it can be to market to millennials.

Teens are the target demographic for everything in pop culture.

Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall.

'Animal House' was sort of the first real, contemporary, youthful voice of the baby boom generation. It spoke to that audience, and it spoke to that part of me which was saying, 'Out with the old, in with the new.'

My parents came to San Francisco when they were probably 19 or 20, in the mid-'60s.

Anyone born in the year 1950 who grew to fancy themselves as a soulful 18-year-old bought 'Songs of Leonard Cohen' upon its original release in 1968. For many of them, it was the beginning of a lifelong friendship.

If you have a counterculture band, you put a name on it, you call them beatniks, and you can sell something - books or bebop. Or you label them as hippies and you can sell tie-dyed T-shirts.

This isn't really a convention, This is really an infomercial. And every night we'll have a different infomercial and people view it with a certain level of cynicism.

The kids today have these fresh faces. It's like they're on pins and needles, waiting to see what I'm going to do. They've never seen me. In the 1960s, those were hippies. They were wired up already. The kids today know me because I've worked with Jeff Tweedy and other young producers.

Children's television has been grossly over-commercialized. The subtle message is, "Buy me! Buy me!

You can tell the values of a nation by its advertisements

Teenagers are kinda the same wherever you find them in America.

I'm a member of the 1960s generation. We didn't have any wisdom.

I was the rebel in our family and a child of the eighties. That meant going to the mall.

The glib, facile, simplistic, and prefabricated language by which we as consumers are constantly surrounded is a language that flatters us, that urges us to indulge ourselves, to get away from it all, to be unique by opting in, talking back, liking us on Facebook, leaving a review, sharing, retweeting, etc.

Advertising is a very fundamental need, so I don't think it's going to go away.

Madison Avenue makes us addicts of consumerism, using glass wampum to steal our capacity to direct our own lives.

I want people in their 20s to think of 'Swing' the way a generation in the 1960s thought of 'Esquire' - as the voice of young thinkers.

This phrase, 'culture jamming,' was very much in vogue in the 1990s when these superbrands sort of emerged and started kind of projecting their names onto ever more surfaces.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Nobody can seem more politicised and glamorous than the baby-boomers. But their kids are surprisingly robust and late bloomers.

I had no boundaries at home, so I had nothing to push against. I only rebelled with clothing when I was 14. I would wear purple Doc Martens and had purple streaks in my hair, dirty jeans, and baggy tops. Very Britpop. Anything that wasn't girly or feminine. My mother hated it.