Kurt Loder Quotes

I've always been really involved in figuring out who my audience is and how to reach them.

You have a specific, defined audience-at MTV, they assume the audience to the news is 15 to 30 years old and they do a lot of research about the things they're interested in.

If you can think psychographically and not demographically, you can really target a lot more audiences.

But you can't really know your audiences so well.

Jay-Z, he knows precisely who he's going for - 14-year-old white suburban girls.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

Every one of our affiliate stations was established and exists to reach women 25 to 54.

I think I do speak to all ages, but the emphasis is, unlike everybody else who is chasing the Millennials, I'm not chasing the Millennials.

I'm always aware of who my core audiences are and I serve that niche.

The market groups and demographics said, 'Teenage guys don't read magazines.'

I kind of just write what I like to write. I'm thankful that readers of different ages seem to connect to my stories. I don't consciously think about age demographics when I'm working on my comics.

Younger customers are the future, but older customers have the money. So you need both: one for the present, and the other for the future.

I don't think too much about the audience when I'm writing... I'm aware that 'Holes' was read by kids as young as 8, up to adults.

But there's a lot of 50's and a lot of boomers and a lot of kids in their 30's that grew up with us.

Teens are the target demographic for everything in pop culture.

Nine per cent of my viewers are men, of which the majority is, I think, 45 to 50. I like to tell myself it's just my dad watching.

MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24.

I've grown up with my audience; they're my age or older. Not a lot of kids are coming to see me.

Everyone wants something that'll appeal to, like, 13-year-olds to 18-year-olds. Especially working in television and trying to pitch shows, they're like, 'We definitely want something that a 14-year-old will be, like, super-psyched about.' And I'm like, 'I don't know if my reality is appealing to a 14-year-old.'

I would not have so many scripts being driven by demographics. The play's the thing - not the 18-35 year old male age group.

Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively.

The vast majority of my fan mail comes from older women and gay men.

In terms of target audience, who cares what a middle-aged guy like me wants; most mainstream are not catering to me at all.

18-to-49 can only be part of the story. There are many more metrics.

When I decided to do 'Mary + Jane,' one of the things that I was most excited about was the demographic that we would predominantly be reaching out to, which is 12- to 25-year-old women.