Youth Marketing Quotes

The 1960s was probably the first time in history that young people were recognized as a big group of consumers and as a commercial proposition for Madison Avenue. Advertising played a major role in creating the ethos of that era - the idea that, "Here it is, and you can have it now." I know that many kids thought that the ethos of the 1960s was due to their own peculiar virtues, but, in fact, it had a lot to do with the realities of the marketplace and commerce.

What's most insidious about MTV is that it commodifies precisely those things that young people believe are subversive. In other words, subversity itself has become a commodity. It's all a way to trick young people into believing that there's something unique about what they do, but this is all completely a corporately designed maneuver.

It's not the networks, it's the advertisers who want to appeal to the young males who go to the movies and buy all of this stuff.

I've done a pretty good job of hitting 18-34-year-old males, and not such a good job of reaching kids. Disney has done a great job of reaching kids, but maybe not the 18-34-year-olds. I figure I can learn a lot from Disney, and maybe, I don't know, they can learn a lot from me.

You know what's sad about this? Not the gambling, but the best way to reach college athletes is the Cartoon Network.

Cigarette companies market heavily to young people. They need young customers because their product kills the older ones. It is the only product that, if used as intended, kills the consumer.

They understand what their market is and who they should be selling records to, and most importantly, they know the kind of artist that they want to be, but they have to do it themselves. You don't want a 13-year-old singing some awful song from a musical.

The music business would be much better, for the youth and the kids, if they start hiring employees that understand the kids.

Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall.

What I find is that when young people find a brand they relate to, that they feel speaks to them, they want it in every format they can get.

Having a thirteen-year-old in the family is like having a general-admission ticket to the movies, radio and TV. You get to understand that the glittering new arts of our civilization are directed to the teen-agers, and by their suffrage they stand or fall.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

The market groups and demographics said, 'Teenage guys don't read magazines.'

Teens are the target demographic for everything in pop culture.

If pornographers can hook adolescents when their hormones are raging, they know they'll have an ongoing consumer base for life.

McDonald's offers a king's ransom to any hip-hop artist who is able to put Big Mac into a song. MTV - and more to the point, Viacom - is succeeding in extending a teenage life to twenty-nine or even thirty-one years old. It is about extending this market and removing any intelligent substance in the music.

Labels want to capture a certain market of kids and blah blah blah, and it's true, I just never think about that stuff. It's all part of a chain that's moving along, but this phase of music has to switch.

How can we grow the game? It's a conversation in every sport, how do you tap into the millennials? Golf is no different.

I've done stuff with Bud Light, but do I want to take on a beer sponsor knowing most of my community is younger kids who can't drink? There are still a lot of people over 21 who watch. You're never going to hit your exact target audience.

I'm just looking forward to doing these videos with AXE. Doing more directing, collaborating with them, finding ways to kind of like tap into temptation with their market and their audience and mine and find cool, creative ways to get the brand out to people. And I think they're doing a really, really good job. So we've got some cool stuff coming up.

Children go from being a kind of cultural protectorate to the Junior Auxiliary of the tube-watching nation at large, and programs are designed for them on the same principle as they're designed for grown-ups: as a way to sell eyeballs to advertisers.

Clearly, we are courting tragedy by turning a blind eye to marketing gimmicks plainly intended to turn children into gun enthusiasts before they are even old enough to buy a firearm of their own.