Howard Schultz Quotes

To me, you make a tradeoff. It might be a little bit more expensive. But you're getting a better tasting, higher quality food that's going to be better for your health and better for the environment.

One of the pivotal moments for me was realizing that our 'food with integrity' approach at Chipotle was satisfying my passion. That's about bringing the best quality, sustainably-raised ingredients to everyone: chicken without antibiotics; beef without hormones. These ingredients were only available in high-end restaurants, not mainstream places.

Always invest your money in the best food out there, and it's going to pay off in the long run.

Chipotle is really showing that there's a better way to do fast food.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?

Good food is healthy food. Food is supposed to sustain you so you can live better, not so you can eat more. Some people eat to live, and some people live to eat.

Heads know that failing to invest in good, nutritious food is a false economy and parents won't tolerate reconstituted turkey being put back on the menu.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.

We want to make sure everyone has a great experience. When they buy the product and take home and plug it in, we want to make sure that first experience is comfortable and everything is there.

Back in the day, we ate fresh; our parents cooked. Now, we're starting to think things are fresh because they're in a can, they're in a box, or they're frozen. That's not fresh. It's difficult to get real fresh.

What we know about the destination resort business is clearly established. But it's all about one thing, and one thing only. All of the razzmatazz and jazz we hear about facilities and everything else doesn't amount to a hill of beans. It's customer experience that determines the longevity and endurance of these enterprises.

One cannot think well, love well, sleep well, if one has not dined well.

I prefer Raisin Bran. But I like the Mini-Wheats.

People want a remarkable experience; it's what they'll talk about, largely because the bar has been set so low by so many companies.

The older I get, the more interested in good meals I am.

One of my rules is pay more, eat less. You do get what you pay for, and if you're willing to pay more for pastured eggs or grass-fed beef, you're getting something that's more delicious, and you'll feel better about eating it.

Eating well isn't about dieting or deprivation, so you shouldn't feel that you're bound to certain rules.

When I started out, nutrition wasn't a huge thing in my arsenal. Getting older, I'm getting a little smarter, thinking about longevity.

I think food is getting lighter and healthier because people eat out so often. It's about quality ingredients because that is the root of good food.

The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits into their lives.

I don't eat the same meal or at the same time every single day. You get tired of that real quick. I just try to make sure whatever I'm eating is fresh and clean and good for my body. That's about it.

Everything we do, every decision we make, is to ensure the best possible Airbnb experience for our community and grow the love.

People ask me, 'What keeps you up at night?' It's delivering a personal experience to every Neiman Marcus customer. It's the hardest thing we do.