Steve Ells Quotes
The gimmicks that have driven the fast food sector for years - dollar menus, limited time offers, and merchandising partnerships - are not producing results like they used to, as consumers simply want better tasting, nutritious food and a more compelling experience, not gimmicks.
Topics
Fast Food
Food Quality
Merchandising
Partners, Partnerships
Limited Time
Brand Loyalty
Consumer Preferences
Dining Experience
Fast Food Industry
Healthy Eating
Healthy Options
Menu Variety
Nutritional Value
Nutritious Food
Quality Food
Sustainable Practices
Taste Preferences
Value-Added Services
Marketing Gimmicks
Citations
Ells, Steve. "Q4 2013 Earnings Call Transcript." Chipotle Mexican Grill, Inc., 30 Jan. 2014.
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Steve Ells is an American businessman. He is the founder, former CEO, and Executive Chairman of Chipotle Mexican Grill. Ells founded Chipotle in 1993, and under his direction, the chain serves what it describes as "naturally raised meat" and promotes sustainable agriculture.