Steve Ells Quotes


The gimmicks that have driven the fast food sector for years - dollar menus, limited time offers, and merchandising partnerships - are not producing results like they used to, as consumers simply want better tasting, nutritious food and a more compelling experience, not gimmicks.


Citations

Ells, Steve. "Q4 2013 Earnings Call Transcript." Chipotle Mexican Grill, Inc., 30 Jan. 2014.

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  • Born: September 12, 1965
  • Nationality: American
  • Profession: Businessman

Steve Ells is an American businessman. He is the founder, former CEO, and Executive Chairman of Chipotle Mexican Grill. Ells founded Chipotle in 1993, and under his direction, the chain serves what it describes as "naturally raised meat" and promotes sustainable agriculture.