Katie Hafner Quotes

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

I don't find the technology threatening. A lot of people my age, my generation, find it difficult to immerse themselves. But I would never preclude the idea of using any technology if I thought it suited the end result.

If you look at the various strategies available for dealing with a new technology, sticking your head in the sand is not the most plausible strategy.

The weekends are really important to me; the use of technology is really important to me.

The one thing perhaps that technology hasn't always given us is a sense of how to make the wisest use of technology.

If we have learned anything at all in this century, it is that all new technologies will be put to use, sooner or later, for better or worse, as it is in our nature to do.

Where I stand, or where the people I work with stand, is the technology is inevitable, so it's about how do we steer it.

Many people mistakenly think a new technology cancels out an old one.

What the iPad does is it opens people's minds to a new way of doing things. They're actually thirsting for it.

You have to learn how to harness technology so you can use it for positive stuff without being disconnected from nature.

No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats.

Any new technology tends to go through a 25-year adoption cycle.

While technology is important, it's what we do with it that truly matters.

Without even thinking about it, my son uses technology in almost everything he does, large and small.

We're always doing a lot of user studies on health and safety. We take it super seriously. But if you look back at the history of most new big technology breakthroughs, there is some element of controversy around what impact is it going to have.

We shape our tools and thereafter our tools shape us.

Congress commissioned the first telegraph line, the railroads, the Internet. The role of the government in developing new technology is often misunderstood.

Those of us concerned with developing new technology should consider ourselves to have a major undertaking to try to meet the expanding needs of the increasing number of people in the world with its finite resources and environments constraints.

At Dell, we believe the customer is in control, and our job is to take all the technology that's out there and apply it in a useful way to meet the customer's needs.

We're literally just beginning to learn how to use satellites to find sites. More and more people are realizing there's this incredible tool.

Google is a company whose very existence depends on innovation - on inventing things that are new and didn't exist before - and on refining existing ideas and technologies to allow consumers to do things they couldn't do before.

New technology is not good or evil in and of itself. It's all about how people choose to use it.

I really admire people's interactions with technology that aren't tech-centric but use it as a tool.

I am very fond of technology and like to keep pace with change.

I'm not anti-technology at all, really.