Erik Qualman Quotes

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

Women like to use products that other women say work. The Internet will be a big opportunity, but you cant smell a fragrance there yet.

Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.

Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.

The Internet is about giving the consumer exactly what they want, whether there's an audience of one or 1,000 or 10,000, and then figuring out how to make money on it later.

Our eyeball hours are scarce, indeed. That's why Google wants us to do as much as possible online, in range of their ads, and is willing to spend billions creating more reasons and ways for us to do so.

If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?

Say there are three identical-looking pizza joints on a street. Two of those will always be empty. The third will have a line of people patiently waiting, checking their phones. There's always one place that's the place. That's how it works.

We all know how the Internet has changed the lives of consumers: it's changed how we communicate, how we shop, how we meet people. It's changed things for businesses too.

Ibotta represents the future of how mobile technology will be used to drive both in-store and online sales. Not only does Ibotta allow retailers to drive sales directly in store, but it also allows them to see what type of media engagement has the largest effect on resulting customer purchases.

The Chinese market is very different. One of the things that I believe is that the biggest, hottest tech trend in China right now is O2O, or online-to-offline.

Now, with social media, it's a whole different world, which is good and bad. Back when I was in college, when there was no Twitter, no one knew what Vera Wang looked like - there was no face to the brand.

Social media is here to stay, and the social phenomenon that is bringing this about is consumers' willingness to share more about themselves, share more about what they're doing... people are even willing to disclose where they're at. And this phenomenon is going to create huge commerce opportunities on the web.

Everybody I meet who uses 'WhatsApp', I ask them a question: 'How did you hear about it?' And they say, 'My friends, my sister or my brother, somebody I know hounded me to install WhatsApp.' We think there is more power to the network when it grows organically.

A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend.

I am a sucker for Instagram shopping.

The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

Social media is a great way to get discovered in the industry because it's free, it's worldwide, and everyone's on it - a very powerful combination.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

The NBA has been extraordinary in its use and embrace of social media; they are by far the leader in professional sports.

There's something about the power of influential correspondents tweeting something that has become the fastest way to get a story moving. It will turn into something much faster and much bigger than it would have.

Facebook has become the richest and most powerful publisher in history by replacing editors with algorithms - shattering the public square into millions of personalised news feeds, shifting entire societies away from the open terrain of genuine debate and argument while they make billions from our valued attention.

With social media, if you have a viral video people can like what you do and it's homegrown and very organic.