Bob Greene Quotes

Word of mouth travels faster than anything else.

The power of Facebook is not only in the vast size of the connected audience, but also in the quality of the social ties and interactions that occur within the network. The Facebook social graph fuels our mantra 'Try it for free', 'Share it if you like it', 'Buy it if you love it.'

Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

Anyone with a cellphone essentially is their own broadcast network. If you can build a reach for yourself, you're essentially an influencer.

Word of mouth is very powerful.

Word of mouth is the most effective means of communication.

With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever - we are all mini-digital celebrities and heroes to someone.

You can build a brand very fast now, especially with bloggers and how fast images can get out - the message just goes out faster and stronger than ever before.

I think, it's so difficult to create a buzz anywhere, whether it be online, the streets, radio, anywhere, that if you are able to create a buzz somewhere, it definitely means something.

I always wanted to be a youth influencer.

Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free.

My followers consistently engage with my content and rely on my recommendations for making decisions about where they travel or how they spend their leisure time. There's no space for trolls.

If somebody likes your videos, they're gonna tell their friends. They're gonna send e-mails about you, and before you know it, your name is getting around.

I had no idea at all how to model, but people would start to follow me. So, I would go to these start-up companies and say, 'I have all these followers... how can we work together?'

It doesn't matter what we post about ourselves on social networks or how many times we play live TV, even. It's all about those people, those fans who are telling other people about us.

Don't spam your music to people... let the people around you share it.

When you say 'follow me on Twitter,' and you get 10 million people to follow you - you just leveraged your influence to add value to an app that you have no ownership in.

I wouldn't say you can engineer viral. But there is viral content that comes from dense communities.

With modeling, social media is such a humungous part of it now. You get jobs because of the amount of followers you have.

The world is changing. Social media is a way to sell movies and to build a fan base. The truth is that you have followers because they know you are into it and you're funny and you like it. I think it's great.

Nothing influences people more than are commendation from a trusted friend.

The world is changing and how we reach people has changed. It's no longer throwing ads on your network and putting up billboards. It's now social media and things move virally, and the networks haven't always caught up to that.

I'm a young woman who lives in a world of social media; I'll post boring things too!

Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.