Reggie Fils-Aime Quotes

The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.

Going back to the technical track of my life, note that I have been designing electronic products, both of the consumer and defense electronics variety, since Pluto was a pup. Many of these products broke new ground... creativity at work!

I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed.

Our approach at Apple has always been to make products we're proud to own and use ourselves.

It's been amazing to step out of a bottle of ink on to an iPad. There's no better time than right now to embrace this fabulous sandpit of technology. Because intuitively, at the touch of a finger, most of it is possible.

The wonderful thing about Apple technology is just how intuitive it is.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.

Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and everything else. We believe that type of constant innovation is critical to driving this industry, and certainly if you look at the world wide sales of Game Boy Advance, I don't think anyone would disagree.

Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software.

The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto industry standards.

The current state of architecture and design requires extensive collaboration and an investigative attitude and we continue to research and develop new technologies.

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

A product needs to be sufficiently innovative to distinguish itself from the pack, but not so forward thinking as to alienate the user.

Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.

Play on the frontiers of technology. Be ahead of the tomorrows.

There are a lot of designers who think they understand technology and a lot of technology guys who think they understand design. But to put them together and make it robust and repeatable for the mass market? It's an art.

From phones to cars to medicine, technology touches every part of our lives. If you can create technology, you can change the world.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

Design is everything.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

Revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough.

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

If you are not embarrassed by the first version of your product, you've launched too late.