Mitch Leigh Quotes

You can get on television all the time if you have the money to buy the time.

I'm not a big fan of the high-altitude approach of mega TV ads.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

People don't understand the logistics of advertising.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

Every one of our affiliate stations was established and exists to reach women 25 to 54.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

Radio had been very good to me as a car dealer. It's flexible, and it's fast - you can get on the air in an hour and change your message - and compared to other types of media, it's very good value.

I don't have a favorite medium; I was brought up on TV. so I am clearly of the TV generation, but it depends on what you are trying to sell; sometimes a fully integrated solution, sometimes a pure Internet solution, sometimes a pure billboard solution.

A good ad which is not run never produces sales.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

If you can afford to advertise, you don't need to.

TV is what sells your product.

A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

We are pushing hard to find quality advertising clients.

I'm a big fan of huge populations of people, so you'd think with 300 million people in the country, you don't even have to please 1% to be phenomenally successful.

Advertising in the past has been predicated on a mass market and a captive audience.

Driving up the value of the advertising is a big commitment for Microsoft.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.