Susan Orlean Quotes

I'm an engineer. I see myself as a toolmaker and the musicians are my customers... They use my tools.

Consumer electronics is a challenging one.

There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.

The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.

To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings.

Our business is about technology, yes. But it's also about operations and customer relationships.

I don't have any fear of working with Samsung because I'm not gonna let them put a phone on my forehead; that's just never gonna happen.

Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software.

Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.

As a company itself, Apple is very easy to understand. They're really not a complex company.

I've always had a passion for the tech industry, and I like to help build interesting products.

I'm so obsessed with Apple, and the chance to work with the people who really created Apple retail is the retail opportunity of a lifetime.

Any products associated with a Apple are going to win. The people who make the Apple products are going to win.

Twitter can afford to build the wrong things. However, Twitter cannot afford to build the right things too slowly.

Skunk works differed from advanced research groups in that they were more than just product development groups. They had direct interaction with customers and controlled a sales channel which allowed them to negotiate their own deals with customers.

Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had touch screen on a device. First time that a mass market product had touch screen built in.

I don't want to be a hardware engineer. That seems like a terrible job.

There are lots of people at our company who dedicate their time and effort to make sure that the journey from product design to hitting the screen is as seamless as possible.

It turns out it's important to build a product and not just a bunch of data models.

Design has always been at the heart of our business.

A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine.

I'm a great believer in the principle of try it and work it out. If a gadget is designed well, you can easily work out how to use it. But if you can't, it isn't shameful to read the instructions.

Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.

The only thing that was in my mind when we made that first phone call was, 'Is it going to work?' We had all these parts hand soldered together, engineers standing by with the soldering iron - just in case.

Even if my fellow man has proven faithless time after time, I can at least retain a hope that he will improve, pray for him, and think kindly without frustration and disappointment.