Lev Grossman Quotes

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

Downloading is definitely on the rise, but not because it's free - that's probably third on the list - but because it's immediate and the selection is virtually unlimited.

The best companies are the ones that offer their products for free.

If you want to encourage some activity, make it easy.

If you can make it easier to consume, people will consume more of it.

The easier you make it for people to go, the more likely they are to stay.

Keeping it simple for the consumer is incredibly dire.

The wonderful thing about Apple technology is just how intuitive it is.

The problem with Myspace was always that it was never as strong a product as it needed to be. It left itself vulnerable to competition. It was only a matter of time before someone created something better.

Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.

Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.

... whatever business you're in, it doesn't matter, it's going to commoditize over time, it's going to devalue, you've got to keep moving it to a higher value. Keep going to a higher value in whatever it is that you do and force yourself and force the organization to always do it ahead of time

Good products win out.

In my view, product/market fit is the most important thing to get right as a startup entrepreneur. There's a variety of ways to do it, but without solving some pain point that the customer gets so excited about they tell their friends, it's really hard in the modern age to get any liftoff.

I wrote a lot about the need for an information appliance. I think we've pretty much arrived at one: the iPad. A child could figure out how to use it quickly. Compare it to a DOS computer or even an Apple II; it's no longer nearly as much of a hassle or a mystery.

The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations.

VC firms that don't have a brand are going to struggle. Because there is a lot of money out there, you need to have a point of view, a brand, to really add value. You can't just talk about it, and say well, we are smart people.

The iPhone is so easy to use and navigate - I'd be lost without it.

We've got a great value proposition against Chromebooks, we are not ceding the market to anyone.

It has to be convenient. You have to be able to bank with me anytime.

My goal with the makeup line was that you wouldn't have to use brushes. Fingers are my favorite thing.

I'd like to realize services that people naturally think should be available and create a society where they can feel the convenience of digitalization.

I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the most important thing is you're product. What are you selling? And does it really have product-market fit?

What's great about the iPad and iPhone is that they are easy-on, easy-off.