John Sandford Quotes

I can't remember a single occasion when I have been kind to a journalist.

Relationships are the key element to Press & PR

Where would anyone in publicity be if they allowed sensitivity, restraint, breeding or good taste to stand in their way?

TV people in the UK... I'm getting on a lot better with them.

Whereas Rolling Stone, I just never had anything to do with them. I'd stop by the office maybe twice a year.

Always maintain good relations with your public.

If you have to release bad news to the public, it would help if you are not ugly.

Derek Taylor was where all the razz-ma-tazz and class sprang from; the Beatles were just charming, rich young men.

It's so much easier to do press if you take positions that the press likes than to take conservative Republican positions.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Never lose your temper with the Press or the public is a major rule of political life.

I'm not running my campaign for the press. I'm running it for voters. I totally respect the press and what the press has to do.

In dealing with the press, do yourself a favor, stick with one of three responses: (a) I know and I can tell you; (b) I know and I can't tell you; (c) I don't know.

Just to be seen strolling to or from a helicopter on the White House lawn, shouting an evasive answer to Sam Donaldson, must seem to the Reagans not quite satisfactory enough of a 7 PM presence, and this inane scene certainly galls the press.

I doubt that I am the first member of Congress to tell off a reporter, and I am sure I won't be the last.

For me, I felt bad for people asking the questions, cause you know their boss sent them out saying, 'Get me something on Mission Impossible.' And you ask the question, and it's just a polite, 'I'm not going to tell you.' Then, every so often, they'd go, 'Well, can't you just tell us a little bit?' I have to say, 'You know what guys, I'm under contract and I'm not going to tell you anything.' So you keep asking the questions and I'm just going to keep smiling. And it's hard, cause I don't want to seem rude, but it's part of my job just like it's part of their job to keep a secret.

Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.

I don't talk to reporters, because they're gonna write what they want to write, so let 'em write what they want to write.

I enjoy the press. I understand their business.

There are certain times you rattle the press's cages, and other times you don't, and you have to be discerning about it.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

Wow, the entire network of anchors has been hired to be the press secretary.

When you're talking to the media, be a well, not a fountain.

Donald Trump is not intimidated by the media, and he's not frightened by them, and in fact he loves toying with them. You know, while they're sitting there wringing their hands and taking things so seriously and it's the end of the world, Trump is laughing and having the greatest time.

It's just the way I'm made. I do feel confident in what I do. It doesn't always work out 100% of the time, but generally I think I can do it quite well. But the other part of my job is doing the press and stuff. And I'm rubbish at that. I'm really not good at that at all - this quite important part of what I do.