John Sculley Quotes

Things that are ultimately complex must have a simple end user experience if they are to be successful.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder, leaving us with fifty-button remote controls, digital cameras with hundreds of mysterious features and book-length manuals, and cars with dashboard systems worthy of the space shuttle.

Any product that needs a manual to work is broken.

We want the average person to use it and think that it makes the experience of using Pinterest better.

We've tried to simplify the site because some people found it too difficult to use and were intimidated by it.

I feel that it's lovely when, as a user, you're not aware of the complexity.

Good technology is intuitive - the cellphone forces you to become an engineer.

The tool user, provided the tool is made well, need not, and indeed should not, know anything about the tool.

Macs are not intuitive. It's intuitive to the person who created it. It's not intuitive to me.

Products have to be designed in a way that they are comprehensible.

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

The less concerned with aesthetics and usability these friends and family members are, the more easily they navigate sites and applications I can't make head nor hair of. Like the ex-girlfriend who mastered Ebay.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

Twitter is all about user experience - the fact that it is so easy, so clean, so unencumbered has won it so many users and fans, for so many different reasons.

CSS is the design language of the web, and it is not as easy to use as it ought to be, and it can be confusing, especially if you are new to it.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

Keep it simple, stupid. Good game design shouldn't keep you looking at the manual but should have enough depth where you feel like you bring something new to the game every time you play.

I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.

The utmost thing is the user experience, to have the most useful experience.

I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.

A world-changing vision often necessitates a profound simplicity in the user experience.