Huma Qureshi Quotes

You know, people are always asking, 'What's your brand?' and, 'What are you all about?' Then you get other people saying, 'You need to do what Connor McGregor does.' But that's not me. That's not who I am. I'm not going to talk trash and build off the bad boy image.

With social media, the gatekeepers are our followers. It has opened so many doors for me not only musically, but fashion-wise as well.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly.

I write my own tweets.

PR is extremely important, and being able to use it in the right way means everything. You have to market your success.

I don't stage my own publicity.

My life is nothing like my videos. I'm definitely not walking around with lots of hot women, as I am in my videos.

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.

I think if you go from show to show without doing that big PR blitz it's helpful because people can get pretty sick of your face if you're just out there all the time. And keep a low profile, hold in your stomach and be a good sport.

I don't believe in naming clients to get press. I hated it when I was a couture client. If the dresses don't sell themselves, there is something wrong.

People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: The image is everything.

Doing the press has become as much of a job as getting in front of the camera. You have to avoid burnout, avoid saying anything stupid, but still come across as yourself.

A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

I only do the press for the work. I don't have a publicist. I don't go to events or self-promote or endorse things or whatever it is people are meant to do in that world.

The social media thing is insane: the constant engagement with the public, not even just your fans. It's not really about the music; it's about how you can be seen.

When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry.

I'm not trying to build my own brand.

I'm like a big kid. But it's not like a called myself the Instagram King. I put up what people want to see and that just happened.

I've been reluctant in doing press stuff - even my Instagram isn't properly managed; I manage it myself. It's kind of by design. I knew that would be what people see first.

I don't like to filter myself, but I do it for PR's sake.

It's damn exciting that without the biggest wrestling company in the world, I'm able to build a brand and be successful. It's hard to stay on top of it. I had to hire a staff. It sounds so silly. I had to hire a kid to do social media work for me. It's really cool.

Nobody knows what goes on behind the scenes with a YouTuber.

I think I built my reputation by not worrying about it.

If you have a huge following, you should be sharing a little bit about reality. And reality is not just about lip gloss for me.