Astro Teller Quotes
Every time you drop the price by a factor of two, you roughly get a 10 times pickup of the number of people who will seriously consider buying it.
Citations
Teller, Astro. "The Moonshot Factory." Wired, Condé Nast, 15 Apr. 2013.
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Eric "Astro" Teller is a British-American entrepreneur, scientist, and author, with expertise in the field of intelligent technology.