Sendhil Mullainathan Quotes
For somebody for whom they're going to buy a certain amount of gas irrespective of the price, should they really spend so much time thinking about the price of gas? It doesn't affect anything they do.
Citations
Mullainathan, Sendhil. "The Mental Toll of High Gas Prices." The New York Times, 2014.
Related Quotes
Sendhil Mullainathan (pronunciation (help·info)) (born c. 1973) is an American professor of Computation and Behavioral Science at the University of Chicago Booth School of Business and the author of Scarcity: Why Having Too Little Means So Much (with Eldar Shafir). He was hired with tenure by Harvard in 2004 after having spent six years at MIT.