Seth Godin Quotes

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

When I was in advertising we used to pull them in with naked women. Now I do it with swastikas and uniforms.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

A new book is just like any new product, like a detergent. You have to acquaint people with it. They have to know it's there. You only get to be number one when the public knows about you.

When I hear the word independent I reach for my revolver. At this point, what the hell does that mean? The English Patient is an independent film... Hootie and the Blowfish are alternative music. I'm the Queen of Denmark. I don't know what it means anymore.

I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

Advertising is 'an evil service'.

It may be the way the cookie crumbles on Madison Avenue, but in Hong Kong its the way the egg rolls.

In the Year 2000 due to the declining number of champions in the world, Wheaties will change its slogan to 'Breakfast of Sexual Deviants.

The sign brings customers.

The advertising industry is one of our most basic forms of communication and, allegedly, of information. Yet, obviously, much of this ostensible information is not purveyed to inform but to manipulate and to achieve a result - to make somebody think he needs something that very possibly he doesn't need, or to make him think one version of something is better than another version when the ground for such a belief really doesn't exist.

People love advertising in particular but they hate advertising in general.

I don't have anything against commercials, and I really like BMWs.

I almost wish we would've filmed a whole fake tampon commercial around ["I'm With Her"].

It’s short-sighted to think ads won’t one day end up wherever humans are - even the moon.

You must remember garden catalogues are as big liars as house-agents.

You need not hang up the ivy branch over the wine that will sell.

The Apologizer Bunny keeps going and going and going.

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

The weirdest moments for me are in Los Angeles when I go to a mall that I've shopped at since I was 12, and now there's like, massive pictures of our faces everywhere, at my local coffee shops now there's these billboards of people wearing the T-shirts and stuff. It's very strange, but it's really exciting.