Walter Millis Quotes

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

Business today consists in persuading crowds.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

The only way to advertise is by not focusing on the product.

Promise, large promise, is the soul of an advertisement.

I can't complain about the way I've been marketed because it's been so successful.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

The USA marketing team are geniuses at what they do. They do the right kind of thing for every medium. They're very active on social media; they're releasing videos every day up to the premiere.

When Republicans went to college and studied business, they took a course in marketing and found out how people really think. Progressives need to take a lesson from that.

Spice Girls appealed to little girls. It wasn't good music - mums would buy the albums for their kids - it was all about the gimmicks.

A sellout is putting your name on any piece of crap and then expecting people to buy it because it's got your name on it. That's what a sellout is to me.

No shame, no solution, no remorse, no retribution, just people selling t-shirts.

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

I would not have used the phrase "I'm selling you" because even though that's exactly what you're doing, when you tell people you're doing it - or worse yet, when you tell people "I'm not here to sell you anything," they automatically assume that that's exactly what you are here to do.

People in show business who are interested in politics, like Ronald Reagan, fare so well because they do know the magic of dealing with the public. This is something that can't be taught in a book. If they can produce after they've won over the public. If you can live up to your ballyhoo, you've got it made.

Promotion and perception are synonymous twins of art marketing.

We use Ann sparingly right now so that people don't get tired of her.

Unless you do the same thing, it's tough for stereotypes to stick. That said, whatever you've done that's most popular at a given moment is what people think "you do."

Being an actress, it's hard to publish things without people thinking everything is autobiographical.

It makes me envious of anybody who can say truly that they don't care what anybody thinks of what they do, because I care a lot about the people who like my stuff.

The "public" seems to have bought into this belief that life can, and should, be run without risk, that all accidents are avoidable, and that death is something that only happens to people who eat meat and smoke.

People ask me if I'm afraid of getting typecast, but you can't be afraid of that. It's really not up to you. I'm getting other parts that aren't vampires. I don't know if people will accept me in them, or whatever, but there's really nothing to be afraid of.

It's just hard to look at yourself and guess how you're going to be perceived by other people sometimes. I do my best to let people know that I'm approachable, but I'm a human being just like anybody else. Sometimes people forget that. They forget that you're a person and they treat you like this celebrity thing. But I have to be patient with that, and I try to be.

You must match your music to the kind of people God wants your church to reach.... The music you use 'positions' your church in your community. It defines who you are.... It will determine the kind of people you attract, the kind of people you keep, and the kind of people you lose.

People forget that actors are actors, who are looking to put on the clothes and the character, and then shed it just as easily.