Jef I. Richards Quotes

Advertising isn't a science. It's persuasion. And persuasion is an art.

The only way to advertise is by not focusing on the product.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!

Reason clears and plants the wilderness of the imagination to harvest the wheat of art.

The USA marketing team are geniuses at what they do. They do the right kind of thing for every medium. They're very active on social media; they're releasing videos every day up to the premiere.

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

Advertising is the 'wonder' in Wonder Bread.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

We all learn every day, and that's the magic about film making.

If you go to business school, and you put a product out there in the world, and it's working, the logic is to keep putting the same product out there. And I think that really bumps up against the creative process - and moviemaking, generally. And I think that our company really pushes against that.

I gotta be involved. I still write ads; I still run around and rally the creative people.

The importance of art is in the process of doing it, in the learning experience where the artist interacts with whatever is being made.

While drawing, I discover what I really want to say.

When I write promotionally, I guess I give away the ones I'm less connected to.

I think when you're being creative, you still attach it to reality somehow.

When I entered TV, I realised that it's not just all about art, but it has a business dimension as well. You need to take care of yourself. I also learned who my viewers are.

Working at the ad agency showed me just how possible things were from a production standpoint.

I have a particular taste, I do films according to it and promote it accordingly.

Even when I did 'New York Undercover' I put together a five-year marketing and promotional campaign to maximize the exposure of that show.

There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.

All works of art should begin... at the end.

The art of creation lies in the gift of perceiving the particular and generalizing it, thus creating the particular again. It is therefore a powerful transforming force and a generator of creative solutions in relation to a given problem. It is the currency of human exchanges, which enables the sharing of states of the soul and conscience, and the discovery of new fields of experience.