Matt Dallas Quotes

I've never tried to reach a certain demographic of an audience or try to say, 'OK, now I'm going to do this type of film to transition myself into more adult roles.' Or a romantic hero. Or whatever it may be - you know what I mean?

ABC Family is ready to get a new image for themselves, and I think 'Greek' really kind of started that change.

I don't want to be known as the one who makes movies for older people.

I think that distributors and marketing companies realise that there are a huge number of women over 40 who want to go the cinema and see films about themselves. Women of my age don't want to be force-fed with stuff about 25-year-olds.

We know that families and kids are going to be an important part of our audience, so we've always made sure that we've picked subject matter that was appropriate for kids. But I think if you try to target a movie to kids, you're going to fail.

I've done stuff with Bud Light, but do I want to take on a beer sponsor knowing most of my community is younger kids who can't drink? There are still a lot of people over 21 who watch. You're never going to hit your exact target audience.

In America, instead of making the audience come to the film, the idea seems to be for you to go to the audience. They come up with the demographics for the film and then the film is made and sold strictly to that audience.

Full House was a show that was done for ten-year-olds. The critics hated it. They said terrible, terrible things about it. But it should have been reviewed by ten-year-olds. That's who it was made for. They loved it. And if they loved it, great. Why the hell does a fifty-year-old guy working at a big newspaper have to tell me I'm a piece of crap?

The entertainment industry is always targeted at young people. Understandably so, as they are the key consumers. The young are the ones who are falling in love, starting out in life; older people aren't. Nobody thinks, 'Now I'm going to write a film about an older person.'

We want to be more relevant to the fastest-growing segment of the population - Hispanics.

I believe a mini-series has two audiences. The first is the media. Then I go for the television audience.

I don't have a lot of free time with the amount of traveling that I do, but most of pro wrestling isn't catered to me. I am not a kid. There are a lot of guys that complain to me about the product, but it's like, well, you are not a kid. It is catered to sell t-shirts and merchandise to kids and their parents.

On the craft level, writing for children is not so different from writing for adults. You still have to have a story that moves forward. You still have to have the tools of the trade down. The difference arises in the knowledge of who you're writing for. This isn't necessary true of writing for adults.

I don't only cater a film to the male audience but also the female audience.

Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.

If you're going to be a media brand and not just a linear television brand, then you have to make sure you're speaking to all women and all interests, so it may mean that you end up smaller audiences serving individual pieces of content, but the aggregate is what's important and what we're paying attention to.

We knew we were making records for a certain demographic. We didn't look outside of that.

Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.

After marketing surveys by Universal Studios indicated that 'Rocket Boys' as a movie title would not attract the female over-age-thirty demographic, the film was retitled and released as 'October Sky.'

I think good kids TV has got to have layers. It has to have compelling characters that everyone loves, but you can't dumb it down.

By the time I left ESPN in 2003, 'SportsCenter' had become a far different show than the one I initially joined in 1996.

We live in a very defiant society, especially among young men in the WWE's target demographic. So sometimes when you're really trying to promote somebody and build them, the audience can easily take it as you're trying to force somebody upon them.

MSNBC got rid of so many black people, I thought Boko Haram was running that network.

I think I do speak to all ages, but the emphasis is, unlike everybody else who is chasing the Millennials, I'm not chasing the Millennials.

There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.