Letitia Baldrige Quotes

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The attention toward me is basically because of what we've built as a company. If we built a pile of crap then nobody would care what I ate for lunch.

Your company's most valuable asset is how it is known to its customers.

Infosys was going to be a different type of company. It was going to be very ethically run, meritocratic, quality-conscious, transparent. People didn't confuse the personal with the corporate.

I hate to say 'chain restaurant,' but we're sort of a corporation now. How do we defy that concept, where people assume each restaurant can't be good?

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I think you need to have people around you whose standard is high and who don't accept anything less.

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.

The outside perception and inside perception of Microsoft are so different. The view of Microsoft inside Microsoft is always kind of an underdog thing.

The public always picks quality.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Presentation skills are key. People who work for you represent your brand. You want them to present themselves - and represent you - in a certain way.

Some people will do schlock or anything, just to get their name on it.

Some of our stuff ends up looking too corporate. I'm going to be a lot stricter from now on.

I made the decision when I came to Seagram that it had to be OK that my public persona would be bad. It's the downside of a family business: anything good is because I'm somebody's son; otherwise, I'm a schmuck.

Keep up the old standards, and day by day raise them higher.

Quality for me is key, and this stands true in every facet of my business from real estate, hotels, and fashion.

I just want to continue to produce good work. I don't want to do junk.

We don't use the trademark to market anything. It's our identity.

Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum perception of them should be and develop a set of objectives that often take the form of reinforcing what's there that's perceived to be desirable and finding a way of dealing with misperceptions.

There's nothing worse that you can do than create an aura about a company that's not substantiated by fact. It's not only ineffective but actually harmful to the company. You can create an image or whatever, but it won't stick.

The expectations of people and society on Samsung have grown stricter and bigger.

Being that my name is attached to Disney, especially when it comes to social media, I always have to be careful with what I post.

Be an individual. I mean, obviously it's hard for a brand, for a corporation, to have a huge following.

I like to think of myself as a class act, and there are very few guys that meet all of my qualifications.