Multi-Platform Strategy Quotes

I produced audio editions of 'Beneath' and 'Kronos' primarily to grow my audience. I'd seen it work for guys like Scott Sigler and J.C. Hutchins and thought their audience might enjoy my books as well. The goal was to get them hooked on the audio and hope they would migrate to the print books.

Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.

I do think that if you've got a compelling argument to make in this country, going on television, going online, being on social media, you've got a broader ability to be effective at communicating your message if you engage a wide span of platforms rather than just standing on the House floor in the middle of the night, speaking to an empty room.

I've been doing this since 2011, when I started on Instagram. Building my presence on there was important to my brand, but I wanted to take my audience to other platforms, so I then crossed over to Twitter second, then YouTube third. It wasn't until I made my fourth crossover to a different platform that I went to Vine.

Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.

The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms.

It's not enough just to put great television shows out anymore.

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

It's the beauty of WWE. We use all our platforms to cross-promote each other and vice versa.

Our destination programming allows us to put a stake in the ground and create a showy tweak that is story driven, with products that are inspiring to our customers, and the content doesn't expire at the end of the show but continues to live on in various formats on multiple distribution platforms.

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

There is room and time for multiple tracks to flesh out in the web space. I enjoy this format.