Advertising is only evil when it advertises evil things.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
The elections are run by the same guys who sell toothpaste. They show you an image of a sports hero, or a sexy model, or a car going up a sheer cliff or something, which has nothing to do with the commodity, but it's intended to delude you into picking this one rather than another one.
You know when you see an advertisement for a casino, and they have a picture of a guy winning money? That's false advertising, because that happens the least. That's like if you're advertising a hamburger, they could show a guy choking. "This is what happened once."
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
Telling lies does not work in advertising.
Several months ago, out of the blue, a company named "Cingular" started sending me bills. I had never heard of Cingular, and I honestly did not know what these bills were for, so I put them in the pile where I keep documents that I intend to scrutinize more carefully later on, after my death. Then I started seeing TV commercials for Cingular, but of course they did not make it clear what Cingular is, because the First Rule of Modern Advertising is: "Never reveal what you are advertising."
They've gone to great length to disguise the fact that I'm not in the band, even sending out a photo to promoters with my picture in it which then winds up in some of the ads on the flyers.
In political advertising, truth only has an advantage when a credible source makes it known.
It’s attack advertising. It’s dirty tricks advertising. It’s dishonest and lowers the level of the political conversation.
Describing political advertising of the era:
Most car advertising assumes that people have IQs that are missing a digit.
The campaign commercials don't tell you anything.
Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of the screen so you can't really read it - every time you see a company do that, the ad becomes less effective. The communication becomes less effective.
The TV commercials, which are endless and fairly crass, gave birth to Brock, the bad-lawyer character in Razor Girl. In real life you can find even sleazier examples than him.
The challenge is to reach out to everyone, 'especially those who have fallen for fake news and 'misleading advertisements. This government, for 56 months, misled the people by saying Modi didn't let them work.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Advertising at its worst will be killed by the Internet. And rightly so.
It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.