Frank Luntz Quotes
Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of the screen so you can't really read it - every time you see a company do that, the ad becomes less effective. The communication becomes less effective.
Luntz, Frank. "Frank Luntz: The Words That Work For 'Win'." Talk of the Nation, interviewed by Neal Conan, NPR, 15 Mar. 2011.
At the time Holland was a republic and a confederation of different states. There was an assembly of delegations from each of the States but most important decisions tended to be made by the Prince and a few of the representatives in his sway. Mathenesse was the delegate of the largest and wealthiest state but even others in his state delegation were out of the loop. Others claimed that the necessity of secrecy was just a pretext for a small group to dominate the republic. See {620069}. This battle goes on in almost every country including the United States where there are many matters in which only a few members of Congress and the President make decisions with national security given as the reason. In many cases there has been such a reason, but it is very easily corrupted into a pretext as only the people on the inside who get to make the decision know what the secret material was.
Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.
